MobGold

Press Release: MobGold, a fast growing global mobile ad network, today announce its launching of SMS and Mobile Email Advertising with the sole objective of providing greater diversity of mobile advertising channels to advertising agencies and telecommunication companies.

The SMS and Mobile Email Advertising will help advertisers in studying the consumersÆ behavior from their mobile activities and responses to the marketing messages that they received so advertisers could tap its potential to not only push information to consumers, but to spark a feedback from them.

"MobGold is helping the advertisers with their mobile advertising campaign that offers the ability to target market segments with specific offers. The more relevant the campaign to the consumers, the better the ad performance," said Dennis Mah, MobGold Head of Business Development.
SMS is the most commonly used mobile technology and virtually, all mobile phones can send and receive text messages which makes SMS advertising messages could reach the widest possible audience. In addition, with the growth of mobile email activity from the popularity of smartphone usage such as Blackberry and iPhone, brands are pressuring their agencies to leverage their channel to reach wider audience.

Publishers like Google, Facebook, CNN, Fox, and most television networks are all started sending out mobile content that users are asking for. The diversity of the mobile content available leads to an equally diverse audience.