FAST MARKET RESEARCH

Press Release: The Thai IT market is the largest in the South East Asia region and, despite current economic headwinds, is projected to grow at a CAGR of 12% over the 2010-2014 period. The total value of Thai domestic spending on IT products and services should pass US$5.4bn in 2010 and US$8.7bn by 2014. Despite current economic and political uncertainties, a PC penetration rate of around 15% indicates plenty of untapped market potential. 

Consumer demand will continue to drive the IT market in 2010, after accounting for nearly two-thirds of spending in 2009, and keeping the IT market in positive growth territory. Retailers reported a steady improvement in consumer sentiment in the last four months of 2009, and FY volume PC sales were up around 15%. Corporate IT spending had also started to recover by the end of 2009 as companies looked to achieve greater efficiencies in the wake of the economic slowdown. 

BMI's view is that the fundamentals of growing affordability and low PC penetration, supported by government ICT initiatives, will keep the market in positive territory during the forecast period. There are a number of drivers, including a Government PC for Education programme, launched in H209. Other positive factors include 3G mobile and WiMAX broadband service roll-outs, and aggressive vendor and channel promotions. 

Industry Developments: 

In 2009, Thailand's government has outlined a number of projects to help close the digital divide. One potentially significant initiative from the ICT Ministry is to offer a special tax reduction to companies that donate their used computers to local communities. 

Meanwhile, the government also revealed plans to offer computers, as well as software applications, bundled with broadband services from government telecoms operators CAT and TOT. The Ministry of ICT is currently negotiating with state-owned banks to offer special loans to users who participate in the programme. 

The Thai government has announced a series of measures to support the local software industry. SIPA (Software Industry Promotion Agency) has led 'Buy Thai First' campaigns to persuade local small and medium-sized enterprises (SMEs) to buy Thai-developed software and has lobbied the government to endorse tax incentives for local developers. 

Competitive Landscape:

International vendors dominate the Thai brand PC market, with Acer. In 2009, Acer achieved number one spot in the Thai PC market, with 18% growth over 2008. Meanwhile in 2010, Dell plans to at least double its revenues from the consumer segment in Thailand, and has said that it will continue to invest aggressively in the local market. The company plans to double its marketing budget this year, and build on its cooperation with Thailand's largest IT superstore, IT City, expanding to more than 2,000 retail outlets by the end of 2010. 

Microsoft said that it was aiming for 26% growth in Thailand in 2009. As of early 2010, Microsoft commented that the Thailand market had one of the fastest rates of growth of adoption of Windows 7. In February 2010, Microsoft responded to this demand by launching official sales of Windows 7 online. Locally produced software vendors claimed around 20% of the Thai market in 2008, but the government has set a target to increase this to 50%. 

For more information or to purchase this report, go to: 

-  http://www.fastmr.com/prod/71182_thailand_information_te ... 

Report Table of Contents: 

Executive Summary 

- SWOT Analysis 

- Thailand IT Sector SWOT 

- Thailand Telecoms SWOT 

- Thailand Political SWOT 

- Thailand Economic SWOT 

- Thailand Business Environment SWOT 

IT Business Environment Ratings 

- Table: Regional IT Business Environment Ratings Market Overview 

- Asia Regional IT Market Overview 

- Government Authority 

- End-User Analysis 

- Industry Developments 

Industry Forecast Scenario 

- Table: Sri Lanka - IT Sector (US$mn Unless Otherwise Stated) 

- Internet 

- Table: Thailand Telecoms Sector - Internet - Historical Data & Forecasts 

Macroeconomic Forecast 

- Table: Thailand - Economic Activity 

Competitive Landscape 

- Hardware 

- Software 

- IT Services 

- Internet 

Company Profiles 

- Microsoft Thailand 

- Hana Microelectronics 

Country Snapshot: Thailand Demographic Data 

- Section 1: Population 

- Table: Demographic Indicators, 2005-2030 

- Table: Rural/Urban Breakdown, 2005-2030 

- Section 2: Education And Healthcare 

- Table: Education, 2002-2005 

- Table: Vital Statistics, 2005-2030 

- Section 3: Labour Market And Spending Power 

- Table: Employment Indicators, 2001-2006 

- Table: Consumer Expenditure, 2000-2012 (US$) 

- Table: Average Annual Non-Agricultural Wages, 2001-2012 

BMI Methodology 

- How We Generate Our Industry Forecasts 

- IT Industry 

- IT Ratings - Methodology 

- Table: IT Business Environment Indicators 

- Weighting 

- Table: Weighting Of Components 

- Sources