Anderson Analytics

Press Release: The American Marketing Association (AMA) has named Tom H.C. Anderson – founder and managing partner of Anderson Analytics, LLC – to its inaugural "Four Under 40" list of marketing research industry leaders.

The new award recognizes four marketing research professionals under the age of 40 who have "led by example" and consistently demonstrated an exceptional commitment to research industry progress through knowledge sharing, risk taking, collaboration, and innovation.

"The AMA’s Marketing Research Council selected Tom Anderson for this award based on his proven track record of methodological innovation, and because he is among the most trusted experts on social media and social networks in research today," said Matt Valle, who chaired the AMA’s 2010 Marketing Research Emerging Leader Award committee.

"Tom is also one of the industry’s most recognizable personalities worldwide," said Valle. "Through his Next Gen Market Research online networking group and blog, Tom has connected thousands of researchers globally and moderates many of the industry’s most pressing topics. He also tirelessly shares his expertise through frequent speaking engagements, gratis industry reports, and by serving in leadership roles for various industry organizations."

MTV Networks Vice President of Ad Sales Research Berj Kazanjian – an Anderson Analytics client – lauded the AMA’s choice of Anderson for his talent and thought leadership. "Tom and his firm provide us with very unique and specialized capabilities and methodologies that enable us to more deeply engage and understand the youth demographic – a very sophisticated and savvy audience – as well as gauge the effectiveness of our communication with them. He understands our marketing goals and delivers insightful, research-based solutions, truly representing a new generation of research thinking."

Futurist, culture authority, author, and celebrated blogger Grant McCracken, Ph.D., also commended the AMA on selecting Anderson. "Both individually and through his firm, Anderson Analytics, Tom Anderson has developed a body of tools and knowledge that benefit not only marketers, but also anthropologists and trend watchers like myself. These include text and psychological content analytics methodologies – which offer great potential for understanding and perhaps even forecasting cultural shifts – as well pioneering work in social media and networks. I’m gratified to see an organization like the AMA recognize a market researcher whose contributions have such broad application beyond just traditional marketing." 

In accepting the award, Anderson said, "I am deeply grateful for this honor, and I am energized to be part of a new era in research progress."

The "Four Under 40" award recipients will be officially recognized in September at the 2010 AMA Marketing Research Conference in Atlanta, GA.